some of our clients:
  • Johnson and Johnson
  • YPO
  • Bristol-Myers Squibb
  • US Army
  • Air New Zealand
  • WB
  • Red Bull
  • Frito Lay
  • Mercedes-Benz
  • Delta Airlines
  • bp

BP oil spill

Executive Coaching for Catastrophic Situations

business meeting

Why would a federal judge order a test on the cement Halliburton Co. used to seal the BP well that blew out catastrophically in the Gulf of Mexico on April 20, 2010. Because the judge understands that when the cost of failure is high, optimism is the wrong strategy! I often wonder why talented executives…

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